Impact of E-tailing on Indian Retail Market - A Critical Analysis

  • M. A. Saleem Ahmed, Dr. Dilshad Shaik


The Indian retail marketplace is significantly divided up amongst the unorganized sector and the organized retail sectors. The unorganized retail sector comprises about 13.8 million conservative family run neighbourhood stores with a stake less than 10%. The organized sector includes all organized brick & mortar stores and e-businesses. In spite of the flourishment in B2C e-commerce sector in India, majority of Indians endure to rely upon the neighbourhood brick & mortar stores for shopping as they choose touching and feeling the goods, bargaining deductions over-the-counter, before purchasing. In India, the mainstream of B2C e-retailers, draw consumers to shop online by offering good deal such as exchange offers, discounts, free delivery, same-day delivery, combo offer and buy-one-get-one-free etc. Still, many Indian shoppers acknowledged to be cost-conscious and conventional as a fragment of their value worth system, are mostly not fascinated into making swift choices based on promotions and commercial advertisements. Besides, online consumers, often, come across difficulties concerning product delivery timelines and customer support services. Customers’ perception of risk toward E-tailing is intensified due to the poorer IT set-up used by numerous e-tailers, resulting in hacking of personal and private information’s. The main objective of the study is to analyze the challenges and opportunities to e-tailing in India.  The authors have also attempted to study the impact of e-tailing on the traditional retailers in India. This paper is based on analytical and logical understanding of the various issues involved in e-tailing in India.

How to Cite
M. A. Saleem Ahmed, Dr. Dilshad Shaik. (2020). Impact of E-tailing on Indian Retail Market - A Critical Analysis. International Journal of Advanced Science and Technology, 29(3), 13726 - 13733. Retrieved from