Analysis of the Consumer Perception towards Green Marketing: A Study

  • Ms. Pratyusha Goswami, Shailee Lohmor Choudhary, Dr. Rinku Sharma Dixit


Today our society is increasingly worried about the natural environment. The negative effect of human activities over the environmental condition involves concern today. Customers and makers have facilitated their thought toward ecologically well-disposed items that are endeavored to be "green" or condition pleasant like low force expending (imperativeness successful) electrical machines, natural items, without lead paints, recyclable paper, and cleansers. Indian marketers are additionally understanding the significance of the green showcasing idea. Government everywhere throughout the world putting forth attempts to limit the human effect on the condition. A green marketing approach in productive zones advances the coordination of environmental issues on each and every organization activity; from strategy detailing, planning re-designing in the production procedure and managing consumers. In this way, so as to stay serious inside the test tossed by protectionists, the organizations will have to find out the answer through their marketing strategies, product or services redesign and customer handling. Green marketing alludes to selling items or rendering administrations dependent on natural advantage.

It appeared in 1980s. Green marketing is developing quickly and shoppers are eager to pay a great deal for a green item. Green marketing influences all territories of our economy, it doesn't simply prompt ecological assurance yet it additionally makes new markets and openings for work.

Organizations that are natural stewards have a possibility of increasing many fulfilled and steadfast clients. There are numerous environmental issues affected by the creation of products and rendering of administrations, and in this manner, there are likewise numerous ways an organization can showcase their eco-accommodating contributions. Green marketing can interest a wide assortment of these issues: a thing can spare water, diminish ozone harming substance outflows, cut dangerous contamination, clean indoor air, or potentially be effectively recyclable. So as to stay aware of the changing industry condition and buyer needs, numerous associations around the world have been compelled to embrace green advertising rehearses for social duty issues.

Protecting the earth has become the need of any serious organization in the worldwide market. Earth's benevolent items with biodegradable bundles are favored by serious organizations in the worldwide market. Presently there is a time of recyclable, nontoxic and condition responsive green products. Everywhere throughout the world, the customers are currently aware with respect to the stronghold of the environment in which they live.

How to Cite
Ms. Pratyusha Goswami, Shailee Lohmor Choudhary, Dr. Rinku Sharma Dixit. (2020). Analysis of the Consumer Perception towards Green Marketing: A Study. International Journal of Advanced Science and Technology, 29(3), 12884 - 12892. Retrieved from