E-Learning Adoption among Academic Staff during COVID-19 Pandemic Outbreak: The KAP Model

Abstract

The current research assessing KAP (knowledge, attitude and practice) and its relationship with e-learning adoption among Jordanian universities. This research examined the relationship between the independent variables, represented by KAP, and the dependent variable, which was e-learning adoption. A quantitative approach utilized a cross-sectional survey to gather primary data from academic staff in Jordanian public and private universities. The sample size was 430 valid questionnaires. The results showed a statistically significant impact of knowledge, attitude and practice toward e-learning adoption.This research contributes positively to the diffusion of awareness about pay more attention towards e-learning adoption in Jordan’s educationalinstitutions and provides suggestions to practitioners.