Factors Influencing Online buying behavior (A Study With Reference To Salem District)
Online shopping is emerging very fast in recent years. Buying and selling of goods at any time and any place over the internet. The study aims that To know the online buying behaviour in general then To identify the factor influencing online buying behavior. The methodology of the study was the sample for this study was online buyer behaviour in Salem City. The sample size of the study is totally 137 respondents of online buyers in Salem City. Convenience sampling techniques was used for this study. The study finds that majority 50% of the respondents are purchase goods from online .The study concluded that saving time is most influence factor about online purchase.