Technological Capability Factors For Creating Success Of E-Business And Customer Values

  • Christine Dwi Karya Susilawati, Sri Mulyani, Srihadi Winarningsih, Citra Sukmadilaga

Abstract

This study aimed at evaluating the technological capability factors for creating e-business success. The factors are critical position of technological capability to support the quality of accounting information systems (AIS) in hospitality sector in Indonesia for achieving a success of e-Business in delivering impacts on customer values. The unit of analysis investigated in this work included hotels in Bandung, which has been recognized as one of the country’s major tourist destinations. During data gathering, collected samples consisted of 64 respondents and 36 star hotels.  Data were analyzed and processed by applying Structural Equation Modeling (SEM) method with bootstrapping (sample < 100). Besides, this research utilized LISREL 9.1 for statistical analyses. Looking at the results, the “Technological Capability supporting the Quality of AIS” variable was discovered to impact the “e-Business Success” variable. In other words, technological capability in supporting AIS quality will result in the success of an e-Business. Meanwhile, technological capability in supporting AIS quality is possible to get enhanced through the integration of business processes, management of information technology and hotels’ e-Business systems as well as infrastructure, in which both will then enhance the Success of e-Business-applying Hotels and increase Customer Values for hospitality industry in Bandung, Indonesia.

Published
2020-06-01
How to Cite
Christine Dwi Karya Susilawati, Sri Mulyani, Srihadi Winarningsih, Citra Sukmadilaga. (2020). Technological Capability Factors For Creating Success Of E-Business And Customer Values. International Journal of Advanced Science and Technology, 29(08), 3925-3937. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/26112
Section
Articles