Analysis Of Sweet Maize Marketing Efficiency (Zea Mays L. Saccharata) Certified With Scp Approach (Case Study In Leban Hamlet, Tawangargo Village, Karangploso District, Malang Regency)
Sweet corn has an important position after rice because corn is included in one of the staples. In East Java, Malang Regency is one of the corn production centers. Tawangargo Village, Karangploso District, Malang Regency is the largest sweet corn producing region in Karangploso District with a business base on developing vegetables that lead to special environmentally friendly products in Leban Hamlet. Quality assurance for fresh food with excellent certification requirements. The resulting product is safe for consumption or safe for pesticides. Sweet corn marketing system helps marketing institutions related to farmers in accessing consumers, making the price of sweet corn at the farm level with the price of corn accessed by different consumers.
This research tries to understand the market structure, study the market and improve the corn market in Leban Hamlet, Tawangargo Village. The basic method of research is descriptive analytical. Determining the location of research carried out intentionally or intentionally. Farmer sampling method using the census method, with a total sample of 9 respondents. The sampling method used by traders uses the snowball sampling method with the number of middlemen 1 respondent and 1 respondent collecting traders. Data were analyzed by SCP (Structure, Behavior and Performance) methods. The results showed the structure of the sweet corn market in Leban Hamlet, Tawangargo Village has a tendency in imperfectly competitive markets namely the oligopsonistic market. This structure is completed inefficient markets. Market behavior discusses the marketing activities of sweet corn in Leban Hamlet. While the market performance (market performance) is 50%. This shows that the marketing of sweet corn in Leban Hamlet is included in the efficient category.