E-Service Quality - Impact On Customer Satisfaction

  • Dr. Akhilesh Tiwari et al.

Abstract

The paper aims to determine the impact of e-service quality on customer satisfaction. The study utilised data from 252 customers of private and public banks in India through questionnaires. It was found that the e-service quality has significant impact on customer satisfaction in public sector banks as well as private sector banks.

Published
2019-11-21
How to Cite
et al., D. A. T. (2019). E-Service Quality - Impact On Customer Satisfaction. International Journal of Advanced Science and Technology, 28(16), 1553 - 1559. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/2132
Section
Articles