Analysis of Financial Performance with Conventional Financial Ratio and Emoticon
The problem in this study is the analysis of financial performance with conventional financial ratios that are difficult to understand by managers. With conventional financial ratios, managers find it difficult to know whether the company's financial performance is good or not. To accomplish the difficulty is to analyze financial performance with emoticons. The objective of this study is to examine whether the results of performance analysis with emoticons are easily understood rather than financial ratios. This study uses 155 respondents and all respondents stay in Yogyakarta and surroundings. Respondents include students, lecturers and managers who had studied financial management and accounting. Data was got through distributing questionnaires to respondents. Examination is done by sign test. The analysis proceeds show that the value of the sign test probability is smaller than the 5% error rate. Therefore, the findings of this study are as follows. First, the analysis of financial performance with emoticons easier to understand than analysis of performance with conventional financial ratios. Second, the accuracy (effectiveness) and timely (efficiency) of decision making based on the analysis of financial statements with emoticons is exceed than with conventional financial ratios.