INCREASING UNDERUTILISED DATA IN INDIA: OPPORTUNITIES AND CHALLENGES
India, a country with a population of 1.33 billion has observed a substantial increase in the number of smart phones and internet users. This increase in internet users has not only changed the way Indian spend their time but has also led to generation of huge chunks of structured and unstructured data in India. In today’s world where data of consumers is significant, this rise of internet users in India can change the game. This study focuses on how this increase in underutilised data in India, especially unstructured data can provide various opportunities and challenges to businesses, government and healthcare sectors in India.