Impact of Online Food Delivery App’s on Hotel Business with Special Reference to Hyderabad
The changing life style of Indian citizens is bringing drastic changes in their spending patterns, especially spending on food and garments is too impressive. In food sector the online food applications are making the task every easy and effective. The online food delivery apps are performing in an effective way by cashing customer income levels in the market with their effective and fast services. Increasing penetration of internet and smart phones have further facilitated the growth of the market. In addition, with increased participation of Indian women in the workforce also increased the preference for prepared meals and a greater part of young population has expanded the customer base. The present giant players in online food delivery market -Zomoto and Food panda are focusing much in rural areas, earlier they launched in urban areas like metro cities in the country as Chennai, Hyderabad, Bangalore and Mumbai by focusing IT/ITeS employees needs and wants. Now they are trying to capture untapped rural market in district headquarters also with impressive performance. Focusing on Hyderabad online food apps impact on Hotel business on various market dimensions, this paper concentrates on Hyderabad online food apps impact on Hotel business on various market dimensions.