Innovation Strategies in Financial Performance in Banking Sector

  • Isfenti Sadalia, Fahmi Natigor Nasution, Amrin Fauzi

Abstract

The banking sector is one of financial services industries which has important organ in the Indonesian economy. Technology innovation in the financial sector have provided new ways to offer products to customer experience. Disruptive innovation are changing the face of business in increasing financial service provision. This change has shifted customers attention to experience and changed the financial industry from using traditional transactions using technology as a facilitator of internal processes in increasing market access, offering various products, and facilitating customers in optimizing financial transactions with a variety of financial services. Fintech in the financial sector utilizes various technology platforms / models to optimize the way consumers interact and conduct financial transactions with a variety of financial services. This study addresses this gap by empirically examining the effect of innovative capability dimension of firm performance focusing in banking industry. The target sampling of 100 bank staff in Medan. This study found that marketing innovation, product innovation, process innovation, organizational innovation, innovation capability have a relationship to firm performance. This study was conducted according to the research methodology and the results are presented. The conclusion of this research is that bank performance become more proactive in developing products and providing the best service to create value for customers.

Published
2020-05-28
How to Cite
Isfenti Sadalia, Fahmi Natigor Nasution, Amrin Fauzi. (2020). Innovation Strategies in Financial Performance in Banking Sector. International Journal of Advanced Science and Technology, 29(08), 994 - 1002. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/19257
Section
Articles