The Roles of Travel Motivation, Memorable Tourism Experience, and Destination Image in Understanding Revisit Intention
The number of foreign tourists visiting Indonesia is still relatively low compared to that of other countries in ASEAN region. To increase the foreign visitors to the country, West Java province has formed a strategic eco-tourism area on its south coastal area which has become part of the regional tourism development master plan. Whether this new effort may work well, however, is not yet known. This study attempts to test a conceptual model of revisit intention of tourist destinations in three tourism beaches as the strategic eco-tourism area of the southern coast of this province. Data of this study were taken from a survey administered to 302 respondent tourists. The results of verification analysis of Structural Equation Model (SEM) supported a hypothesis that the model significantly affected the revisit intention. One important implication of this study is that managers and business actors in the strategic tourism area make the best use of memorable tourism experience as the basis variable for packaging tourism products. This strategy will be able to improve the destination image which can finally reach the ultimate goal of increasing the revisit intention.