Performance Expectancy, Effort Expectancy and Social Influence towards Continuance in Adoption of Mobile Application Use

  • Marlisa Abdul Rahim, Nurzehan Abu Bakar, Siti Salina Saidin, Suchi Hassan, Mohd Ikhwan Aziz

Abstract

This study aims to investigate factors influences that may affect tourist continuance in the adoption of
mobile application use. This study was conducted in Peninsular Malaysia. This study proposes three
factors that influence continuance in the adoption of mobile application use consist of performance
expectancy, effort expectancy and social influence. There are 384 respondents selected for online
surveys and researchers manage to get back 250 responses. The data analysis used in this study is
descriptive statistics and Pearson Correlation. The study revealed that there is a positive relationship
between performance expectancy, effort expectancy and social influence towards continuance in the
adoption of mobile applications use among tourists in Malaysia

Published
2020-05-20
How to Cite
Marlisa Abdul Rahim, Nurzehan Abu Bakar, Siti Salina Saidin, Suchi Hassan, Mohd Ikhwan Aziz. (2020). Performance Expectancy, Effort Expectancy and Social Influence towards Continuance in Adoption of Mobile Application Use. International Journal of Advanced Science and Technology, 29(9s), 5671-5677. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/18542