Uncertain Stereotypes and the Intellectual Brain: Knowledge and Culture in the Perception of A “One-Sided” Person
Over the past 30 years, research into the concept of hidden stereotypes has expanded. In particular, using the hidden association test, participants in the experiment demonstrated uncertainty in support of stereotypical associations, such as “young” and “good” (and “old” and “bad”), which confirm the hidden age. This is even true for people who consciously refuse to use such stereotypes and strive to be fair in relation to other people. This discovery has been interpreted as “cognitive bias,” which implies latent superstition in man. This article complicates the following views: it is argued that hidden stereotypical associations (like other latent associations) arose as a result of the normal functioning of the “predicted brain”. Based on the Bayesian principles of the predictive brain, associations are developed and accepted based on the experience of their distribution in the social world of the perceiver. If the predictive brain had to be tested randomly or in all directions, then stereotypical associations would not be selected if they did not reflect the state of the world. However, people are born in culture and communicate on social networks. Thus, the hidden stereotypical associations accepted by the individual do not reflect cognitive bias, but are general associations in their culture - evidence of “culture in the mind”. Therefore, in order to understand the hidden stereotypes, research should dive deeper into the methods of integration through social networks, and not focus only on the alleged cognitive bias of the individual.