The Understanding The Characteristics Of Micro Small And Medium Business For Revitalization Of Businesses In Era Of Industry 4.0

  • Aneu Yulianeu, Muhamad Nurdin Yusuf , Iman Hikmat Nugraha, Dadang Haryanto, Nanang Durahman

Abstract

Micro, small and medium business or MSMEs are small business that are managed individually or by several members with various types of productive business. Lately, these MSMEs face various obstacles so that the rate of development and productivity is hampered. Understanding the ins and outs of the problems being faced by MSMEs is believed to have a connection with efforts to revitalize the business in the current digital era. For this reason, we have conducted a field study using observational methods and stratified random samples to understand the characteristics of these MSME’s problems. Finally, we succeeded in summarizing the findings of the MSME’s study among some MSME’s actors in the province of West Java. Our findings include; First, MSMEs are held to fill the time blank at home. Secondly, MSMEs are carried out without having a clear managerial vision and mission. Third, as an average individual MSME’s there, it is carried out with its own small capital without capital loans from financial institutions or other outside parties with a profit sharing system. Therefore, we suggest that the findings of the problem characteristics will be solved if the MSMEs of West Java get business partners and funding to help manage and manage the financials and the mindset of the MSMEs so they can increase their business productivity.

Published
2020-05-20
How to Cite
Aneu Yulianeu, Muhamad Nurdin Yusuf , Iman Hikmat Nugraha, Dadang Haryanto, Nanang Durahman. (2020). The Understanding The Characteristics Of Micro Small And Medium Business For Revitalization Of Businesses In Era Of Industry 4.0. International Journal of Advanced Science and Technology, 29(9s), 4926 - 4931. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/17340