Effect of Gender on Consumer Purchasing Behavior

  • Dr. Raja Kamal CH.


Out of the numerous viewpoints that can impact a shopper' acquiring conduct, one of the central point is sex. People approach shopping with various intentions, points of view, justifications, and contemplations. In this paper, an endeavor is made to comprehend these distinctions at each phase of buying choice. This paper portrays the sexual orientation impact on buying products.

How to Cite
CH., D. R. K. (2019). Effect of Gender on Consumer Purchasing Behavior. International Journal of Advanced Science and Technology, 28(16), 230 - 233. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/1678