Investigating the Behaviour Intention to Participate in Career as a Nature Tourist Guide

  • Md Khairul Azwan Md Razali , Khatijah Omar , Hazman Samsudin , Muhammad Abi Sofian Abdul Halim

Abstract

In Malaysia, the East Coast Region of Peninsular Malaysia has a wealth of natural resources
such as island clusters, beautiful beaches, diversity of flora and fauna that can be tourist
attractions. The community can involve in the chain of prosperity resulted from ecotourism
activities such as being involved as a travel agent, homestay operators, restaurant operators as
well as the latest promoted career, nature tourist guide. Thus, this study was carried out to
identify relationships between the behavior intention to participate as a nature tour guide and
self-engagement. The data was gathered from 115 respondents who attended courses that
prepared them to be nature tourist guides. The purposive sampling technique was used, and the
reliability procedure was also validated. Descriptive and regression analyses were completed
using the SPSS Version 20. The study observed that there is a meaningful relationship between
self-engagement and behavior intention to participate as a nature tourist guide among the
program participants in the East Coast of Peninsular Malaysia. Besides, this study will also
contribute to community involvement in the career, which is not only aimed at developing the
tourism sector but also generating alternative income for them.

Published
2020-05-10
How to Cite
Md Khairul Azwan Md Razali , Khatijah Omar , Hazman Samsudin , Muhammad Abi Sofian Abdul Halim. (2020). Investigating the Behaviour Intention to Participate in Career as a Nature Tourist Guide. International Journal of Advanced Science and Technology, 29(10s), 373 - 380. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/14437
Section
Articles