An Analysis of Organizational Demographics and Measuring the Results after Adopting Digital Marketing by SMES of Uttar Pradesh

  • Priyanka Pradhan, Dr. Devesh Nigam, Dr. C.K. Tewari

Abstract

Both demand and competition have been changing and are giving pressure to organization to adopt innovative practices. Are innovative strategies worth to opt? There is a need to address the changes after the adoption of technology and innovation.

Published
2020-05-03
How to Cite
Priyanka Pradhan, Dr. Devesh Nigam, Dr. C.K. Tewari. (2020). An Analysis of Organizational Demographics and Measuring the Results after Adopting Digital Marketing by SMES of Uttar Pradesh. International Journal of Advanced Science and Technology, 29(9s), 753 - 763. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/13275