Green Trust Mediates The Effect Of Green Perceived Value And Green Perceived Risk Against Green Repurchase Intention

  • Bunga Aditi, Nani, Juliana, Elfitra Desy Surya, Sardjana Orba Manullang

Abstract

The research is aimed at analyzing green trust in mediating the effect of green perceived value and green
perceived risk on green repurchase intention. The questionnaire was distributed to 190 Panasonic air
conditioner (AC) consumers in Medan City. Analysis of the data used is path analysis with the Structural
Equation Model, Amos 20.0 analysis tool. It was found that green perceived value and green perceived risk
significantly influence green trust, green perceived value and green perceived risk have a significant effect
on repurchase intention, green trust has a significant effect on repurchase intention, and green trust
mediates partially mediation of the influence of green perceived value and green perceived risk to purchase
intention.

Published
2020-04-13
How to Cite
Bunga Aditi, Nani, Juliana, Elfitra Desy Surya, Sardjana Orba Manullang. (2020). Green Trust Mediates The Effect Of Green Perceived Value And Green Perceived Risk Against Green Repurchase Intention. International Journal of Advanced Science and Technology, 29(9s), 354-365. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/13056