FACTORS INFLUENCING EMPLOYER BRANDING

  • Ms. R. MEENAKSHI, Dr. B.REVATHY

Abstract

The field of EB is an area of growing importance and attention. Although the idea of attracting,
retaining and recruiting employees is not a new one, the idea of the employer brand indicates a more
cognizant attitude of companies as employers by attracting potential employees and as a result a
more considered approach by firms themselves. All over the world social media recruiting has been
acknowledged as a new and feasible way of recruitment in the recent times. As a result of
globalization and liberalization, competition of labor markets has increased and the war for talents
has intensified. In addition, employment and retention of the new talent has been significant due to
continuous growth of an organization. The main reason is that the human capital creates value for the
firm and enhances the organizational performance. Hence, employer branding has drawn
considerable attention recently. Hence this study is important keeping in mind the need for successful
EB initiatives in the context of job seekers.

Published
2020-04-13
How to Cite
Ms. R. MEENAKSHI, Dr. B.REVATHY. (2020). FACTORS INFLUENCING EMPLOYER BRANDING. International Journal of Advanced Science and Technology, 29(7s), 1944-1955. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/12271