SHOPPERS’ INCLINATION TOWARDS A WEBSITE IN PUNJAB: A STUDY ON VIRTUAL SHOPPING EXPERIENCE

  • Anjali Sharma , Dr. Sanjay Bahl

Abstract

 There lies an eminent difference in the true nature of traditional service quality and e-commerce service quality. However, the most prominent and perhaps the most apparent difference between traditional service quality and electronic service quality is that the latter offers human-machine interaction and supersedes the interpersonal interaction. The pure distinctiveness suggests many thoughts concerning the dimensions that can really help to appraise service quality in the e-commerce context.

Published
2020-04-27
How to Cite
Anjali Sharma , Dr. Sanjay Bahl. (2020). SHOPPERS’ INCLINATION TOWARDS A WEBSITE IN PUNJAB: A STUDY ON VIRTUAL SHOPPING EXPERIENCE. International Journal of Advanced Science and Technology, 29(06), 1596 - 1604. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/12101