Fake Reviews of Customer Detection Using Machine Learning Models

  • D. Viji, Nikhil Asawa, Tanay burreja

Abstract

Online marketplace has became very popular as most of the products and it’s related services are bought online. After buying the product customer have the option of providing the review of the product and it's services like star rating, overall view about the product etc. As a result millions of reviews are produced which make very difficult for a consumer to get the correct opinion of the reviewers whether it's beneficial to buy that product or not. As we know that most of the consumer first try to get the correct information about the usefulness of the product which is provided in the reviews of the consumer who have already purchased that product which helps in the decision making of the consumer whether it’s beneficial in buying that product or not. Thus customer reviews plays a very important role in the decision making of a consumer. Therefore this has given rise to fake reviews about the product and it's services.

Published
2020-04-21
How to Cite
D. Viji, Nikhil Asawa, Tanay burreja. (2020). Fake Reviews of Customer Detection Using Machine Learning Models. International Journal of Advanced Science and Technology, 29(06), 86 - 94. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/11297