Personal Selling and Online Media: Correlation to Consumer Buying Intention

  • Mehraj Ud Din Bhat, Dr. Naseer Mohamed Jaffer

Abstract

In today’scompetitive global market, online media and personal selling have become crucial tools for companies to influence consumer buying intention. Personal selling and online media advertising has opened up huge opportunities for businesses to flourish. Companies with good marketing activities supported by online media and personal selling have been successful in influencing consumer buying intention. The study aims to determine the correlation of personal selling or online media and degree of impact on consumer buying intention, as well as finding how those factors lead to purchase of a product by a consumer.

Published
2020-04-20
How to Cite
Mehraj Ud Din Bhat, Dr. Naseer Mohamed Jaffer. (2020). Personal Selling and Online Media: Correlation to Consumer Buying Intention . International Journal of Advanced Science and Technology, 29(7s), 1557 - 1563. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/10838