Competitive Advantages of Helix Triple Model Based on the Performance of Small and Medium Micro Enterprises (Survey on MSME’s in Bandung)
The purpose of this study was to determine the performance of micro, small and medium enterprises using the Triple Helix model approach in Bandung. The data analysis technique in this study used Partial Least Square (PLS) with the help of Smart PLS 2.0 M3 software. PLS is a method for constructing predictable models when the factors are too many. PLS can not only be used as theoretical confirmation, but can also be used to build relationships where there is no theoretical foundation or for proposal testing. The results of the study can be concluded that competitive advantage is able to make a significant contribution to the performance of micro, small and medium enterprises. Meanwhile, the Triple Helix approach model is less able to make a significant contribution to the performance of MSMEs.