The Influence Of Media Benefits In E-Buying

  • Anam Bhatti, et. al.


The main purpose of current study is to determine the effect of media benefits such as product quality, customer services, customization, price on online buying. The theoretical model was developed on the basis of literature. This study is quantitative in nature and data collected from 323 respondents by using survey method. To analyze results Smart PLS used with 5000 bootstrapping. This study used price, product quality, customer services and online buying but among customization, information availability and online buying there in insignificant relationship that shows customers are more concerned with product quality, price and services. The present study demonstrates that online buying convenience sampling to collect data. The study demonstrates that there is positive relationship between can be enhanced by focusing on online benefits and sustain the quality of web buying that improve e-business.