AN E-MARKETING WEB PORTAL FRAMEWORK FOR SMES OF NORTH-EAST INDIA

Abstract

Small and Medium Enterprise (SMEs) play a significant role in national economies with their
contribution in exports, industrial output, production and employment. But most of the SMEs are
struggling while doing business operation in India in general and particularly in North-eastern region of
India. Primarily these difficulties are in reaching to international market due to location of the market,
transportation and distribution issues, space unavailability and poor connectivity etc. These difficulties
are overcome with an efficient E-Marketing tool supportive in marketing activities. This paper aims to
design an e-marketing framework to connect SMEs with global world via a web-based portal in different
marketing activities. The study is mainly based on the SMEs of North East India. For the present study,
randomly selected 25 number of offline SMEs of North East India are selected as sample. The study
contributes in expanding knowledge of SMEs for getting into E-Marketing web portal with cost effective
design and installation of the same.