“A Review on Visual Communication and its Impact on Advertising”

  • Lalit Shetty , Satish Pisal


There is a growing recognition that visual communication is emerging as a key marketing element regarding the promotion and presentation of products, services, events, people, ideas, etc. A perceptive “matching” of the visual communication properties utilized in advertising and therefore the consumer segment needs appears to be critical. Visual communication attracts attention since ads became so complex in its efforts. Visual communication is extensively utilized in the sector of advertising and marketing communication to influence the buyer deciding process and changing their opinion toward buying a product. Besides, visual communication is additionally utilized in designing and packaging of varied products.

The aim of this paper is to require review of how advertising is to be done by using visual communication properties and finds its impact on consumers to require deciding regarding various products.