Using Business Intelligence To Automate And Get The Best Results On Facebook Advertisements

Abstract

A multi-feature Facebook ads account manager that adheres to the needs of people who sell products and services online. It consists of a variety of features, which includes monitoring of metrics like ad spend, cost per result, cost per click, click-through rate on an hourly, daily, three-day, weekly and monthly basis and use the data to make business decisions which include scaling the ads or making changes depending on the results, etc. It can also provide suggestions on what changes can be done and generate reports of the ad account.