DEMOGRAPHIC INFLUENCE ON ELECTRONIC PAYMENTS –A STUDY OF CONSUMERS IN HYDERABAD

  • G V SREERAM KUMAR

Abstract

This study is undertaken with to understand the demographic factors which influence the adoption of digital payment mechanism. For the purpose of this study, a questionnaire was sent through social media to 250 potential respondents and the received 117 responses. Logistic regression was used as an analytical tool for the study. The results indicate that Education level, Annual Income, Age, Occupation and Gender have influence on adoption of digital mode of payment.

Published
2020-12-27
Section
Articles