Buying Behaviour And Awareness Towards Online Shopping – A Study With Reference To Nagapattinam District

  • Dr. C. Subramanian, M. Jayalakshmi


Online shopping plays a vital role in the modern technology of business. Nowadays most of the people prefer to Online shopping because of cheaper price, product comparison, time savings, convenient etc. are the services offered by the online shoppers to the people. In spite of all the advantages in Online shopping, some of the disadvantages like delay in delivery, differ in product description, damage, returning procedures, etc. That’s why consumers’ awareness regards that disloyalty towards the Online shopping. In this study examine to understand the buying behaviour of individuals and awareness about the Online shopping.