A study on factors influencing the customer satisfaction towards passenger car in the automobile segment in Kerala
The study aims to determine the attributes that influence the respondents to have satisfaction with a passenger car in Kerala. The researcher has frame the methodology based on descriptive studies. The study uses quantitative research in which survey techniques adopted.Samples are derived out based on non-probability sampling methods. Among other non-probability sampling techniques, the researcher uses a convenience sampling method. Consequently, it supports to fix samples as the customers who are using passenger car in Trivandrum, Kerala. Findings of the study highlight that the product attributes like design followed by engine performance, safety and quality are essential attributes that determine the satisfaction of respondents on a passenger car in Kerala.