Emerging Use of Artificial Intelligence, Robots & Service Automation in Hotel Industry

Abstract

Today is the era of Artificial Intelligence, robots and service automation. They are becoming apparent in our daily lives as well as economic landscapes. Artificial Intelligence, robots and service automation have already made a mark across different industries and so is the hotel business which is quickly matching up with this drift. While the hotel industry is facing a cut throat competition situation, innovation is one of the key elements for hoteliers to beat this competition. In the hotel industry, AI is contributing in transforming the sector in ways so as to provide more effective and faster processes and service delivery. Hoteliers are utilising technologies such as Artificial Intelligence, Robotics and Service Automation to develop new methods to reach out to perspective and existing guests, know them better, and serve them to earn their faith and trust. With the modern era guest being spoiled for choice, Artificial Intelligence, Robotics and Service Automation make it easy for hoteliers to offer personalized services. Artificial Intelligence has also provided various advancements in providing comfortable environment to the guests who have made the hotel industry much more sophisticated than ever before and resulted in achieving higher number of satisfied and repeated clientele. The literature on Artificial Intelligence, Robotics and Service Automation is a scarce but expanding field of research. This study illustrates the emerging trends in using the Artificial Intelligence and Service Automation in various operational domains and areas of the hotel so as to achieve a better guest satisfaction and greater brand royalty.  With the help of this paper the author wants to discuss the various ways of implementation of Artificial Intelligence, Robotics and Service Automation which are trending in the hotel industry and also to emphasize on challenges being faced while implementing these technologies.