Impact of Demographic correlates on Internet Banking Acceptance

Abstract

Internet banking means performing banking activities via internet in a secure way. It can also be
stated known as "Online banking" or "Web based banking". Nowadays all companies whether big or
small are relying on Internet banking. In today's technology driven business scenario ,business
enterprises not making use of internet banking are considered at a competitive disadvantage.
Internet banking also offers the advantage of mobility to its customers. The customers can now
execute banking transactions even when they are travelling. Internet banking also offers the
advantage of mobility to its customers. The customers can now execute banking transactions even
when they are travelling. E-banking is the most significant advancement in the area of banking. This
began by utilizing Automated teller machines and has thereby incorporated banking via
telephone,direct bill payment, electronic transfer of funds along with Internet banking Moreover in
recent times mobile(11,12),WAP(Wireless Application Protocol)enabled banking and Interactive TV
banking have also become a part of Electronic banking. The impact of Information technology is
quite visible on all sectors for performing all kinds of commercial as well as non- commercial
activities The paper intends to analyse the demographic characteristics of the respondents (Gender,
Age, Qualification, Monthly Income, Occupation, Marital Status and Location) and its impact on the
factors causing -acceptance of Internet banking