Analysis of Gender Differences in Heritage Tourism among Visitors of Sheikh Safi Al-din Ardabili world collection

Abstract

Gender status in society and the mental patterns formed by it can affect many behavioral
differences, such as tourism (heritage). Also, the existential identity for women tourism in Iran is
basically considered as a modern matter and has always been accompanied by many challenges.
Therefore, the present study seeks to analyze gender differences in tourism from Sheikh Safi Al-din
Ardabili world collection (Ardabil city). The research method was survey and the sample size was 375
people using available sampling method and Cochran formula (unknown population size). Data were
collected during several different time steps. Tourism methods, attractiveness of buildings and genderdifferentiating variables in tourism were examined. The results showed that most of the tourists’
methods were with family members (women tourists: 47.3%; men tourists: 50.9%). The section of ChiniKhaneh was a top priority for both men and women tourists. Female visitors had a higher tendency to
re-visit the collection than male visitors. Also, the most influential variables that distinguished tourists
by gender were feeling of security (1.233), cultural acceptance (1.179), and facilities (1.188). it seems
Heritage tourism to be more welcomed by women and provides more cultural acceptance for the
presence of women tourism