Dr Elangovan N, Dr Fezeena Kadir,. Factors That Attract Consumers Towards Online Purchase And The New E-Commerce Policy: The Equation Of Impact India with the fastest growing online retail market has more than 15 players competing. However, the major competition has converged between just . IJAST [Internet]. 2020May15 [cited 2024Apr.19];29(12s):463-70. Available from: http://sersc.org/journals/index.php/IJAST/article/view/22064