Dr. Nidhi Sabharwal, Dr. Harsandaldeep Kaur, Amandeep Kaur. A Study Of Dimensions Of Brand Equity Of Female Buying Behavior Of Cosmetic Products. IJAST [Internet]. 2020Apr.18 [cited 2024May4];29(8s):437 -443. Available from: http://sersc.org/journals/index.php/IJAST/article/view/10531