Dr. Maneesha Kaushik, Priyanka Payal,. “Prevailing Socio-Cultural Factors and Their Impact on the Business Environment”. International Journal of Advanced Science and Technology 29, no. 3 (March 12, 2020): 4708- 4716. Accessed May 4, 2024. http://sersc.org/journals/index.php/IJAST/article/view/5685.