Rekha D. M. “Influence Of Heuristic Factors On Investment Decision Making: An Empirical Study Based On Retail Equity Investors In India”. International Journal of Advanced Science and Technology 29, no. 7 (July 1, 2020): 13441 - 13449. Accessed May 3, 2024. http://sersc.org/journals/index.php/IJAST/article/view/29453.