et al., BINCY A VARGHESE. “ROLE OF SOCIAL MEDIA IN PURCHASE DECISIONS– AN ANALYSIS ON CONSUMER PERCEPTION”. International Journal of Advanced Science and Technology 28, no. 19 (December 29, 2019): 550 - 557. Accessed May 2, 2024. http://sersc.org/journals/index.php/IJAST/article/view/2572.