Varun Dave, Manvi Chawla, Dr. Preetha Menon. “Impact of Communication and Creative Elements of Banner Advertisements on Consumer Interaction.”. International Journal of Advanced Science and Technology 29, no. 5s (June 7, 2020): 2373-2382. Accessed February 7, 2025. http://sersc.org/journals/index.php/IJAST/article/view/22803.