Twinkle Pajiyar, Vedantsing Pardeshi, Mihir Belgaonkar, Preetha Menon. “Understanding the Impact of Semantics of Discount Offer Communication on Consumer Buying Behavior”. International Journal of Advanced Science and Technology 29, no. 5s (June 7, 2020): 2307-2315. Accessed May 4, 2024. http://sersc.org/journals/index.php/IJAST/article/view/22790.