Sarbajit Biswas, Dhwani Shah. “Examining the Effect of Moment Marketing on the Purchase Intention of a Customer in India”. International Journal of Advanced Science and Technology 29, no. 5s (June 7, 2020): 2169-2175. Accessed February 7, 2025. http://sersc.org/journals/index.php/IJAST/article/view/22749.