Prof. Ripal Madhani, Dr. Vidya Nakhate. “Comparative Study Of Viewers’ Behaviour Over Traditional Television Channels And Over Ott Video Platforms In Maharashtra”. International Journal of Advanced Science and Technology 29, no. 12s (May 15, 2020): 1046 - 1057. Accessed August 14, 2020. http://sersc.org/journals/index.php/IJAST/article/view/22569.