Mohd Farid Shamsudin , Affendy Abu Hassim. “Mediating Role of Organizational Innovation on Market Orientation and Business Performance: SEM-AMOS Approach”. International Journal of Advanced Science and Technology, Vol. 29, no. 08, Oct. 2020, pp. 5654 -59, http://sersc.org/journals/index.php/IJAST/article/view/33110.