Rahyuniati Setiawan, Nizar Alam Hamdani, Ratih Hurriyati, Lili Adi Wibowo, Sukma Nugraha. “Brand Experience Model in Creating Brand Equity of a Packaged Tea”. International Journal of Advanced Science and Technology, Vol. 29, no. 04, June 2020, pp. 2999 -02, http://sersc.org/journals/index.php/IJAST/article/view/23479.