Trideeb Patra, Shilpa Sahoo. “Brand Equity Comparison of Asian Vs American Smartphone Brands in an Emerging Market – Using Masstige Theory”. International Journal of Advanced Science and Technology, Vol. 29, no. 5s, June 2020, pp. 2316-31, http://sersc.org/journals/index.php/IJAST/article/view/22795.