Dr. Y. RAMAKRISHNA PRASAD Dr. D. INDIRA Mr. S. RAVINDRA CHARY. “Vendor’s Competences And Retailer’s Merchandize Behaviour And Their Impact On Customer Value Satisfaction: A Study”. International Journal of Advanced Science and Technology, Vol. 29, no. 8s, Apr. 2020, pp. 1018 -33, http://sersc.org/journals/index.php/IJAST/article/view/10969.