Day Shin Tan, Ganesh Thanasegaran, Neelamehan Manickiam, Shafie Sidek, Kamarulzaman Ismail , Amer Hamzah Jantan, “Factors Influencing the Purchase Intention of Korean Beauty Products among Malaysian Females”, IJAST, vol. 29, no. 7s, pp. 488 - 511, Apr. 2020.