Hussein Falah Albadry , Zaki Muhammad Abbas , Zaid Yaseen Saud Al Dulaimi , Sami Abdullah Kadhim *, Md Fauzi Bin Ahmad, “The Impact of Branding on the Marketing Advantage and the Role of Sustainable Competitiveness as a Mediator ”, IJAST, vol. 29, no. 11s, pp. 2636-2647, Jun. 2020.