Dr Namitha K. Cheriyan, N. N. J. C. R. (2020) “Influence of Social Media Marketing on the Purchase Intention of Gen Z”, International Journal of Advanced Science and Technology, 29(1), pp. 1692 - 1702. Available at: http://sersc.org/journals/index.php/IJAST/article/view/3734 (Accessed: 29March2024).